Strategy intensive
The Brand Universe
Find the idea that makes your brand unmistakable. Clarify your audience, positioning, values, and story before investing in execution.
Positioning · Brand narrative · Visual direction · Product universe
Holistic brand experience studioStrategy · Direction · Experience
A distinctive brand.
An entire universe.
Luma Praxis aligns your identity, products, spaces, and story into one coherent experience. For independent premium brands ready to turn creative ambition into clearer business decisions.
Fashion / Jewelry / Beauty / Hospitality / Lifestyle
Aesthetics with intention.Every touchpoint connected.
Our commitment
Beauty is the beginning.
Clarity is the foundation.
A defined scope
Clear deliverables and an agreed direction before the work begins.
A founder-level dialogue
Your ambitions, constraints, and customers guide the creative decisions.
One connected perspective
Strategy and aesthetics considered together, not handed off in isolation.
The practice / 01—03
From an idea to
a coherent world.
Not just a new logo. Not just a beautiful space. We connect what your brand stands for with what people see, feel, and choose.
Complete transformation
The Brand Experience
Bring the strategy into the world. We lead the concept and creative direction, connecting identity, packaging, product presentation, spaces, and the customer journey with specialist collaborators.
Creative direction · Packaging & presentation · Spatial concept · Customer journey
Ongoing advisory
The Brand Partner
Keep the bigger picture in view as your business evolves. A strategic sounding board for collections, launches, partnerships, and the decisions that shape brand consistency.
Founder guidance · Launch decisions · Brand consistency · Ongoing priorities
Ways to work together
The right scope for your next chapter.
Strategy intensive
A focused starting point for positioning and direction.
€1,500–€2,500
Complete transformation
A connected concept across your brand's key touchpoints.
€4,000–€8,000+
Ongoing advisory
Strategic guidance as your brand grows and evolves.
€800–€1,500 / month
Indicative starting ranges, not fixed quotes. Final fees and any specialist execution costs are agreed after discussing your needs and project scope.
Your next chapter
Let's make every part
feel like your brand.
Tell us what you are building, what feels disconnected, and where you want to go. We will explore the right starting point together.
Discuss your brand